Melting Mr. Whippy Van Creation of Ad Agency
November 25th 2006 00:05
Sculpture by the Sea is a yearly event that showcases artists work along Sydney’s Bondi to Tamarama coastal walk, this year it ran from 2-19th November.
It is a spectacular sight with a large variety of sculptures and installations provoking much debate and food for thought, this year however I was surprised to see that one of the most popular installations is indeed the brainchild of the Advertising Agency ‘The Glue Society’, the ‘artists’ Johnathon Kneebone and James Dives’ popular creation is the Melting Mr. Whippy Ice-cream Van, entitled “Hot with the chance of a late storm”, it is a statement on the perils of Global Warming.
The installation draped appropriately over the footpath at the end of the walk in Tamarama won the Sculpture by the Sea’s ‘Peoples Choice Award’, and the ‘Kid’s Choice Award’, the agency describes themselves as a ‘creative collective’ based in Surry Hills, but they are in fact a full service advertising agency set up by Gary Freedman and Johnathon Kneebone in 1998, they have won a whole heap of awards both in Australia and overseas, they have an impressive list of clients, and produce radio, print, and television advertising [ Click here to read more ]
It is a spectacular sight with a large variety of sculptures and installations provoking much debate and food for thought, this year however I was surprised to see that one of the most popular installations is indeed the brainchild of the Advertising Agency ‘The Glue Society’, the ‘artists’ Johnathon Kneebone and James Dives’ popular creation is the Melting Mr. Whippy Ice-cream Van, entitled “Hot with the chance of a late storm”, it is a statement on the perils of Global Warming.
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